Exile Fitness Academy is an online fitness coaching platform, aiming to deliver a premium service through web and mobile apps.
The client needed a new brand design and a website to promote their services, as well as manage subscription payments from their customers. The design would be dark, professional and minimalist and reflect the image of the brand, with the slogan being “Thrive in Exile”.
Based on the audience and use cases (people going to the gym or outdoors) of the website, the mobile experience was essential to the design, allowing people to find out about the company, subscribe, and manage their account no matter where they are.
Launch date: May 2022